![]() We’re now taking that a step further to revolutionize reach and frequency-buying on YouTube. Based on this commitment, earlier this year we announced our frequency management solution on Display and Video 360 that allows marketers to manage the number of times people see their ads across YouTube and third-party networks. This is a huge opportunity for marketers to maximize their impact across the same set of people they are already reaching today.Īt YouTube, we are helping advertisers deliver a better advertising experience for viewers without any compromise in ROI. ![]() On average, TV advertisers’ return on investment (ROI) decreased by 41% when frequency exceeded 6+ weekly impressions - which represents 46% of TV impressions served, according to a MMM meta analysis commissioned with Nielsen 1.Īlmost half of the linear TV impressions in our study were considered waste but the same study from Nielsen shows that brands can increase their average weekly frequency from one to three on YouTube with a consistent ROI 2. Seeing the same ad repeatedly can be a frustrating experience for viewers and proves wasteful for advertisers. As reach declines, the number of times the audience sees an ad on TV is increasing. ![]() That challenge has only increased as linear TV viewership in the US has dropped from 100 million households in 2014 to a forecast of just 44 million by 2025. Achieving the right video ad frequency for both viewers and advertisers has always been a juggling act.
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